- Educate your video production team on SEO basics e.g. identifying keywords for video titles and file names, tagging options, creating keyword-rich text descriptions of video content
- Identify a specific theme for video keywords e.g. more tightly focused. Identify related terms that share the same root as the primary theme and use the term 'video' as a modifier
- Host each video on a separate web page so you can use your landing page for keyword rich content
- Write compelling titles and 140-150 word descriptions for your videos that include the keyword themes.
- Employ video tagging and user comments on video pages
- Include a transcript of the words spoken during the video
- Add a video site map linked from your home page with a complete list of videos, organised by category e.g. an xml file with a list of URLs that contain video files, along with keyword-rich video title, description, duration and frequency of updates and page's relative importance.
Monday, 25 January 2010
SEO for video content - 7 tips
7 tactics for optimising search viability for video content
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3 comments:
Nice tips! Its also worth pointing out the "more info" box of YouTube allows a live link.
Chemistry Digital Marketing
There's a lot of stuff here and here, many of them are really good... but - I know that's the web's nature - it can be hard to sum all the tips you can find all over sometimes...
What got me worried in the article, was the implication that by 3 months you wouldn't see more improvement? I've been routinely told, even by the Freeman book, that it is 6 months. And, I have heard from many more families that they'll keep seeing reductions as far as a year out!
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