Twitter tips

Buzz marketing is about getting people excited by what you have to say and giving them a reason to share your content with other people.

How to get your brand on Twitter

• Tell people what is happening in your life / business
• Engage with like minded by following industry thought leaders, post replies to interesting threads, retweet posts that you want to share with your followers and send direct messages to create one-on-one dialogue. Mr Tweet helps identify people on Twitter to either follow or influence.
• Highlight new content from your website
• Monitor conservations using search tools you can monitor references to your company. Respond to negative comments and reinforce positive comments.

Tips

• Use URL shortening such as TinyURL
• Install Tweetdeck to make management easier
• Use Mr Tweet to identify useful contatcs
• Check you @replies folder and respond to comments
• Always check direct messages and respond
• Make tweets interesting - don't just sell!
• Retweet intersting posts
• Be human and ask questions

Remeber Twitter is for customer engagement but also can form an effective sales channel as shown by Dell selling over $1million worth of discount products via Twitter updates.