eNewsletter best practice

1. Great content to engage the subscribers. Readers want valuable, relevant content - not marketing messages.
2. Getting opened: who it is from, the prior value provided by the sender, the subject line, as well as what can be seen in the preview pane.
3. Getting it read: keep executive summary under 75 words, create summaries that link to the full article or webpage, within articles paragraphs should be between 50-100 words, use of white space, spacing, bullet points, italics and bolding make it easier to read.
4. Getting action: use active language that creates a sense of urgency - instead of “learn how” use “learn now”, place the CTA near the relevant content, send them to a relevant landing page and give multiple choices for contact not just email

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