Expert advice

Create experiences that truly drive action

In a world where things are changing rapidly and the role of marketing is evolving, you have to make sure you implement the very best marketing and inspire people working in your business. Many of the established norms of what is great marketing are still true but many of them are also being challenged.

I help you understand smarter and more innovative ways to engage with your customers and how you can achieve integrated customer touchpoints across physical and digital channels to continue to deliver growth.I've worked with many leading businesses across the UK and have specialist experience in B2B sectors.

My clients benefit from a personal, hands-on and complete end-to-end service; from developing a new strategy to planning tactics to managing the implementation and ongoing governance.

The approach

I always start with the customer first; understanding their buying cycle, their persona and what they're feeling/missing/wanting/needing. I use this insight to create strategies, tactical plans and deliver marketing that truly engages them and nurtures them down a funnel to purchase.

 

I offer 4 levels of activity:
 
1. Strategy: new approach, channel or market? I'll bring the latest best practice thinking, and with your customer at the heart, create actionable strategic marketing plans that drive growth and efficiency:

• Digital marketing strategy
• Content marketing strategy
• Social media strategy
• Multichannel comms strategy

2. Tactical planning: generate more traffic, leads and sales? I'll develop innovative, customer-centric marketing plans that better engage your customers and work smarter not harder:

• Multichannel campaigns
• Nurturing programs
• Relationship marketing programs
• Content editorial calendar
• Web experience planning
• Conversion rate optimisation
• Search audit and recommendations
• Customer personas

3.  Delivery: sometimes you may just need an extra pair of hands to get stuff done, and done really well. I bring extensive multichannel delivery experience and can manage existing resources or bring in my network of trusted partners to deliver:

• Campaign management
• Digital campaign management
• Content generation
• Reporting and analysis

4. Advice and council: if you need specialist input and fresh ideas, I can actively participate in brainstorming and offer in-house training.

What makes me different?

Having been a Business Director at one of the UK's leading communications agency, I understand the challenges and inefficiency's clients can face with agencies so choose to start my own business so I could offer my services a better way:

• Tactical and strategic thinking: ability to understand the project details but also see how this could benefit the bigger picture
• A personal service: letting you deal directly with the thinkers so no losing insight and unnecessary delays
• Channel agnostic: customer focused rather than just trying to sell what the agency can offer
• No silly price tags: large agency expertise without all of the management layers and agency mark-ups
• Resource agnostic: able to make use of  your internal resources or access to a network of creative and technical partners chosen based on their best in class approaches and the same passion for great service.