Conversion optimisation - Journey analysis

1. Where are visitors routed to when they first come to the site?
   Natural search visitors often don’t arrive on an appropriate page. Using an Advanced Segmentation report showing paid and non-paid search traffic segmented by landing page will highlight high bounce rates. You either need to route them to another page or provide a more relevant experience when they land.
2. What is the journeys forward from the initial pages?
   The Navigation Summary can be used for forward or reverse path analysis - you can see where people are flowing to your conversion pages or add to Basket page. It highlights the most popular paths and the content that influences the decision e.g. how many who convert go to the “About Us” page? Entrance Paths report shows which content visitors prefer when arriving at a particular page.