5 Top Tips to create great videos

Everyone knows video is a must in today's marketing world but businesses sometimes forget marketing essentials that it must: 'Engage, Entertain and Inform' and just do the 'Inform'.

Here's 5 Top Tips to create great videos

SEO for video content - 7 tips

7 tactics for optimising search viability for video content

1. Educate your video production team on SEO basics e.g. identifying keywords for video titles and file names, tagging options, creating keyword-rich text descriptions of video content
2. Identify a specific theme for video keywords e.g. more tightly focused. Identify related terms that share the same root as the primary theme and use the term 'video' as a modifier
3. Host each video on a separate web page so you can use your landing page for keyword rich content
4. Write compelling titles and 140-150 word descriptions for your videos that include the keyword themes.
5. Employ video tagging and user comments on video pages
6. Include a transcript of the words spoken during the video
7. Add a video site map linked from your home page with a complete list of videos, organised by category e.g. an xml file with a list of URLs that contain video files, along with keyword-rich video title, description, duration and frequency of updates and page's relative importance.