Monday, 18 May 2009

Website Tactics that Boost Conversion

Tactics to boost conversion:
Perpetual shopping carts: move with the shopper as they move through the site e.g. show total cost that changes dynamically with purchases or show product details, thumbnail images, estimated shipping costs and recommended accessories/related products.
Optimising internal search results:
  • Last in-first out = move older inventory for those who maintain stock
  • Top sellers = products which historically sell best in a given category
  • Hot products = currently moving at the best clip
  • Best margin
  • Top rated = products endorsed by site visitors through a review or rating function.
  • Most likely to generate associated sales

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