When visitors first arrive, use an overlay screen to ask if they would be willing to take a survey. If visitors select ‘Yes,’ the survey loads in a separate browser window. Visitors can then shop the site and complete the survey afterward. If visitors select ‘No,’ the survey is not loaded and the overlay screen disappears.
Ask a series of multiple choice and open ended questions:
- Based on today’s visit, how would you rate your site experience overall? Scale of 1 to 10
- Which of the following best describes the primary purpose of your visit? Buy / Check prices / Check order status / Add a review / Enter contest / Other, please specify
- Were you able to complete the purpose of your visit today? Yes / No
- Which of the following best describes how often you visit the website? This is my first visit ever / First visit in 3 months / 2-5 visits in the last 3 months / 6+ visits in the last 3 months
- What do you most value at the website?
Analyse at least 30 to 45 days worth of data to find trends. Counted the number of times a specific recommendation or complaint is mentioned then look for items with the highest number of mentions.
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