Measure the value of the resulting conversations and relationships qualitatively not on moment-in-time transactions, such as traffic hits or you may find yourselves employing much less effective social media tactics for the sake of measurability.
Tuesday, 17 February 2009
Most Effective Social Media Tactics
Social media is difficult to measure quantitatively so hard to calculate ROI which acts a a barrier to adoption. However, the value of qualitative factors to gauge effectiveness should not be ignored.
Measure the value of the resulting conversations and relationships qualitatively not on moment-in-time transactions, such as traffic hits or you may find yourselves employing much less effective social media tactics for the sake of measurability.
Measure the value of the resulting conversations and relationships qualitatively not on moment-in-time transactions, such as traffic hits or you may find yourselves employing much less effective social media tactics for the sake of measurability.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment