Pictures, video and interactive elements can explain complex products much more effectively than text.
- Format
Video, Flash animation, or slides with audio are ways to provide an overview of the customer experience.
- Content
Use voice-overs, images and text that walk prospects through the basics of your service model, concentrating on:o Approach or methodologyo Significant steps and stages of the customer/service provider experienceo Qualifications of company expertso Unique benefits or services offeredo Customer testimonials
- Call to action
Prompt prospects to take the next step to learn more, such as:o Offering a white paper or other piece of marketing collateral to downloado Providing contact information to ask additional questionso Highlighting links to additional sections of your website for more information
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