Great Online Video Advertising is Authentic, Engaging and Actionable
People who seek information online are looking for authentic content they can trust and use to make educated decisions.
Online Video is its own medium. It provides a personal, emotional connection that is great to give service providers the opportunity to develop trust.
Authenticity and information are critical in ensuring viewers aren't disappointed in their decision to view the video.
Video advertising with poor production quality or uninspiring content creates a negative brand experience.
Do's and Don'ts of Online Video Advertising
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