9 best practices for optimising one-off emails

9 best practices for optimising one-off emails

1. Timing is Everything - B2C weekends, B2B weekdays
2. Keep Subject Lines Short and use numbers and details
3. No Scrolling
4. Split test subject lines, copy, landing pages, offers
5. Use Your Competitor as a Pilot Fish - use their lists
6. The List Owner is Your Friend - ask what the list respond to
7. Get a Copywriter
8. Beware of List Fatigue
9. Ask Where New List Members Come From
10. Bonus Tip: Top Link, Bottom Link