B2B Social Marketing trends

• Most popular time for tweeting: Tuesdays at noon, followed by Mondays at 9am then Fridays*
• Ideal number of tweets per day: 22 – in a study of 1.6m Twitter users those who tweet between 10 and 50 times a day have more followers on average than those who tweet more or less. 
• Best content: direct engagement with other “tweeple” (using @ replies) and sharing educational articles or links. Negative sentiment about competitors was the content most likely to lose you followers.*

*Ingage Networks research
**HubSpot

B2B Social Marketing campaign: Case study Casio

A great example of understanding your customers motivations and engaging with them:
http://www.themarketer.co.uk/trends/case-study-casio/?utm_source=%20XS38N3F&utm_medium=email&utm_term=From%20Facebook%20fans%20to%20B2B%20buyers:%20using%20social%20media%20for%20B2B%20campaigns&utm_campaign=MB4309

Content to inform the B2B buying decision

Content used to inform decisions when researching a market

Content used to inform decisions when researching a product

Research by Marketing Automatation Software Guide

Using Social Media in B2B Marketing

Read how a technology marketer used Social media as an immediate, cost-effective way to reach their niche audience and bring qualified visitors back to their website. Making web traffic the major contributory of leads and pipeline activity!

http://www.marketingsherpa.com/article.php?ident=30946&pop=no