Integrated campaigns using unusual gifts

An unusual gift can grab attention and emphasis a message so here's a simple plan:

1. Choose a client focused campaign theme and identify a gift that meets the theme Mail gift, along with postcard that identifies with the customer issues and reiterates your proposition, along with thought leadership to top prospects
2. 10 days after gift: send email to all prospects to reiterate issues and how you can help using theme to connect to gift and call to action inviting a 15-minute briefing with a sales person - no landing page just prepopulated email.
3. 2 weeks after 1st email: send email promoting how you can help them and how they get the most from your solution e.g. customer services team to help...
4. 3 weeks after DM: send follow up DM related to first DM with postcard that reiterates products value
5. Same week as follow up DM: reiterates product value and invite questions using a mailto link.