- Build solid relationships with sales - frequent, ongoing comms, work together to define a qualified lead, understand their sales process, typical obstacles and concerns.
- Demonstrate marketing contribution to revenues - provide data to execs to prove effectiveness and create short and long term goals to get buy-in and build the business case.
- Trust and relevancy - create messages that focus on your prospects needs and interests e.g. must show C-level that its a scalable solution that can drive sucess.
- Build relationships through lead nuturing - focus on the people in the funnel not the process.Focus on prospects goals and potential benefits, such as reducing csts or improving operational efficiency to give them competitive edge.
- Pay attention to most important metrics - identify metrics that give the best pictureof campaign effectivess e.g. lead/opportunity conversion rate will give a picture of quality of leads.
Discussing digital marketing strategies, tactics and project management techniques.
Sunday, 4 September 2011
5 tips to improve lead gen
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment