Brilliant article about how to persuade your audience to take action. Top picks:
1. Inconvenience the audience by creating an impression of product scarcity
8. If a call to action is motivated by fear, people will block it, unless call to action has specific steps.
22. How to impress a potential customer with credentials without being labeled as a show-off?
4. Ads quoting negative behavior en masse reinforces negative behavior.
http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive/1624
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