Three key ways to increase the strengths of images:
• Relevance – choose images that have a direct implication of value for the actual product or service.
• Reality – choose images that help the visitor see the core value of the product e.g.
• Relative weight – images should draw the natural eye-path of the visitor and thus bring more force to the value communicated by the image. Image weight must be used sparingly, as too many competing graphical elements will only confuse the visitor.
View the webclinic replay learn how to optimize the design of your homepage.
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