Driving Traffic - Conversion University Tips

Google Analytics companion site Conversion University offers valuable marketing and content optimisation tips from industry experts. Here are some tips on how to target your marketing and get the most out of your spend.

1. Google Sitemaps - a service that allows you to submit ALL your pages to the Google index, to complement compelling and useful content. When you sign in to Sitemaps and click on the Statistics tab, the right-hand column of the report shows how you rank organically for the top searches to your site. You can put this ranking information together with click-through information from Google Analytics to understand how visibility for specific keywords has translated into conversions.


2. Tip No. 1: Target geographic markets with AdWords Campaigns.


3. Tip No. 2: Track ROI by geographic market.


4. Tip No. 3: Target and track "Search" and "Content" networks.


5. Tip No. 4: Use Ad Groups to target your ads


6. Tip No. 5: Track each ad's conversion rates.