Brand Lift Campaigns

Metrics to measure:

• Depth of Visit – The Depth of Visit report displays the range of visitor interaction
• Length of Visit – How much time do people spend visiting your site?
• Loyalty – How many of your visitors are returning for the 2nd, 3rd, 10th or 200th time?
• Visitor Recency – The Visitor Recency report shows how long it has been since your visitors' previous visits.
• Top Content – Are visitors looking at the content that you would expect them to look at for this particular campaign?