Email optimisation: Email Images & Buttons

A split test by Philips Norelco’s email marketing team resulted 79.4% more 'Buy Now' button clicks.

Both versions had identical subject lines, offers, and copy but the winning design used

• a button colour that contrasted with the rest of the page
• images that didn't distract from the offer
• an image of the product, as it would appear on a store shelf, vs. the product itself helping put recipients in a shopping mood. 

http://whichtestwon.com/archives/12413

Content to inform the B2B buying decision

Content used to inform decisions when researching a market

Content used to inform decisions when researching a product

Research by Marketing Automatation Software Guide

Infographic: the state of the internet, right now

Brilliant use of animated, constantly updating infographics, which contains some mind-blowing stats about the size and growth of the web.

For example, in the 60 seconds, Amazon sold 4,423 items, and $1.6m was spent on e-commerce. During the same period there were 331 new internet users out of a total of 1.97bn worldwide.

Click on the link below to see more...

http://econsultancy.com/uk/blog/7773-infographic-the-internet-worldwide

Facebook marketing - 10 tips

10 tips to getting to make sure you're in the news feed:

1. Ask Questions
2. Post Games and Trivia
3. Interact with Fan Engagement
4. Incorporate Wall Sapplets
5. Incorporate Relevant Photos
6. Relate to Current Events
7. Incorporate Videos
8. Post Content for Time-Sensitive Campaigns
9. Include Links within Posts
10. Be Explicit in Your Posts

Landing Page Optimisation: best page elements to test

MarketingSherpa have analsyed the top page elements that rank most consistently as having a “very significant impact” across different CTA's:

1. Direct lead gen: The highest performing element is the form layout at 44 percent
2. Incentivized lead: The highest performing element is the body copy at 41 percent
3. Ecommerce: The highest performing element is the image content at 43 percent