Thursday, 3 November 2011

Smartphone usage and mobile attitudes

Google have released a cool data tool for viewing peoples smart phone use:
http://www.ourmobileplanet.com

Our Mobile Planet provides insights into smartphone usage and mobile attitudes.

You can create custom charts of mobile penetration, behaviour, activities, commerce and advertising
View by country and add filters such as age, gender and internet usage!

Brilliant tool to deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy!      

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