Landing Page Optimisation: best page elements to test

MarketingSherpa have analsyed the top page elements that rank most consistently as having a “very significant impact” across different CTA's:

1. Direct lead gen: The highest performing element is the form layout at 44 percent
2. Incentivized lead: The highest performing element is the body copy at 41 percent
3. Ecommerce: The highest performing element is the image content at 43 percent