Facebook marketing - 10 tips

10 tips to getting to make sure you're in the news feed:

1. Ask Questions
2. Post Games and Trivia
3. Interact with Fan Engagement
4. Incorporate Wall Sapplets
5. Incorporate Relevant Photos
6. Relate to Current Events
7. Incorporate Videos
8. Post Content for Time-Sensitive Campaigns
9. Include Links within Posts
10. Be Explicit in Your Posts

Landing Page Optimisation: best page elements to test

MarketingSherpa have analsyed the top page elements that rank most consistently as having a “very significant impact” across different CTA's:

1. Direct lead gen: The highest performing element is the form layout at 44 percent
2. Incentivized lead: The highest performing element is the body copy at 41 percent
3. Ecommerce: The highest performing element is the image content at 43 percent