DoubleClick’s Spotlight for Rich Media enables digital marketers to correlate individual rich media metrics like interactions, expansions, multiple click-throughs and video plays directly to conversion activities on your website.
This insight can be used to optimise the effectiveness of specific graphical and interactive elements and measure ROI of rich media campaigns.
Sunday, 13 April 2008
Thursday, 10 April 2008
Junk and Adult Content filters work by looking for key words
Microsoft Junk email filters work by looking for the following key words:
Junk E-mail Filter
First 8 characters of From are digits
Subject contains "advertisement"
Body contains "money back "
Body contains "cards accepted"
Body contains "removal instructions"
Body contains "extra income"
Subject contains "!" AND Subject contains "$"
Subject contains "!" AND Subject contains "free"
Body contains ",000" AND Body contains "!!" AND Body contains "$"
Body contains "Dear friend"
Body contains "for free?"
Body contains "for free!"
Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute"
Body contains "more info " AND Body contains "visit " AND Body contains "$"
Body contains "SPECIAL PROMOTION"
Body contains "one-time mail"
Subject contains "$$"
Body contains "order today"
Body contains "order now!"
Body contains "money-back guarantee"
Body contains "100% satisfied"
To contains "friend@"
To contains "public@"
To contains "success@"
From contains "sales@"
From contains "success."
From contains "success@"
From contains "mail@"
From contains "@public"
From contains "@savvy"
From contains "profits@"
From contains "hello@"
Body contains " mlm"
Body contains "@mlm"
Body contains "///////////////"
Body contains "check or money order"
Adult Content Filter
Subject contains " xxx"
Subject contains "over 18"
Subject contains "over 21"
Subject contains "adult s"
Subject contains "adults only"
Subject contains "be 18"
Subject contains "18+"
Body contains "over 18"
Body contains "over 21"
Body contains "must be 18"
Body contains "adults only"
Body contains "adult web"
Body contains "must be 21"
Body contains "adult en"
Body contains "18+"
Subject contains "erotic"
Subject contains "adult en"
Subject contains " sex"
Body contains " xxx "
Body contains " xxx!"
Subject contains "free" AND Subject contains "adult"
Subject contains "free" AND Subject contains "sex"
Junk E-mail Filter
First 8 characters of From are digits
Subject contains "advertisement"
Body contains "money back "
Body contains "cards accepted"
Body contains "removal instructions"
Body contains "extra income"
Subject contains "!" AND Subject contains "$"
Subject contains "!" AND Subject contains "free"
Body contains ",000" AND Body contains "!!" AND Body contains "$"
Body contains "Dear friend"
Body contains "for free?"
Body contains "for free!"
Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute"
Body contains "more info " AND Body contains "visit " AND Body contains "$"
Body contains "SPECIAL PROMOTION"
Body contains "one-time mail"
Subject contains "$$"
Body contains "order today"
Body contains "order now!"
Body contains "money-back guarantee"
Body contains "100% satisfied"
To contains "friend@"
To contains "public@"
To contains "success@"
From contains "sales@"
From contains "success."
From contains "success@"
From contains "mail@"
From contains "@public"
From contains "@savvy"
From contains "profits@"
From contains "hello@"
Body contains " mlm"
Body contains "@mlm"
Body contains "///////////////"
Body contains "check or money order"
Adult Content Filter
Subject contains " xxx"
Subject contains "over 18"
Subject contains "over 21"
Subject contains "adult s"
Subject contains "adults only"
Subject contains "be 18"
Subject contains "18+"
Body contains "over 18"
Body contains "over 21"
Body contains "must be 18"
Body contains "adults only"
Body contains "adult web"
Body contains "must be 21"
Body contains "adult en"
Body contains "18+"
Subject contains "erotic"
Subject contains "adult en"
Subject contains " sex"
Body contains " xxx "
Body contains " xxx!"
Subject contains "free" AND Subject contains "adult"
Subject contains "free" AND Subject contains "sex"
Tuesday, 1 April 2008
Having trouble viewing this message?
Thanks to preview panes, image-blocking and Outlook's Autopreview, the first /only line readers see in an email could be the negative statement: "Having trouble viewing this message? Click here".
Email labs, suggest you "Put more value in your top line" and use this most valuable real estate to give a better incentive for the reader to scroll into the email or click to the Web version. They suggest you rewrite your top line each time so that it reiterates your value proposition or specifies the benefit in the message:
Offer-oriented message: "(Customer name), if you are unable to properly view your email to receive free shipping on your order, view the online version (URL) or enter promotional code ABCD1234 through August 27th to receive your special savings."
Newsletter: "Scroll down to read why open rates don't really matter, or click to see it on our Web site (URL)."
It adds a minute of work each time you create a message, but it it's a very good idea!
Email labs, suggest you "Put more value in your top line" and use this most valuable real estate to give a better incentive for the reader to scroll into the email or click to the Web version. They suggest you rewrite your top line each time so that it reiterates your value proposition or specifies the benefit in the message:
Offer-oriented message: "(Customer name), if you are unable to properly view your email to receive free shipping on your order, view the online version (URL) or enter promotional code ABCD1234 through August 27th to receive your special savings."
Newsletter: "Scroll down to read why open rates don't really matter, or click to see it on our Web site (URL)."
It adds a minute of work each time you create a message, but it it's a very good idea!
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