The majority of email clients, especially business ones, block images as default and allow you to preview the email through a small pane (vertical or horizontal) so the top (or left) of the email is all the receiver could see before they decide if to read or delete the email. Therefore this is very important real estate and should maximise the message impact to ensure the receiver reads the message!
The email needs to draw the receiver in within the first few lines and work both with and without images turned on so the standard large image headers containing the logo and a visual may not be the best design...
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