Internet marketing statistics

A great presentation with internet statistics showing the need to change marketing from one way to real-time dialogue. Key take outs:

1. "Make people want stuff e.g. Educational ebooks, how to videos, online calculators, planning tools, answers to common questions"
2. "Be Generous - the more you give, the more you get, build trust and credibility & good will, increase ~ of pages and inbound links"
3. "Rock your keywords - http://www.hubspot.com/internet-marketing-tips/detailed-keyword-tips
4. "Give great directions - relevant landing pages, clear call to actions, compelling offers"
5. "Invest wisely - if it don't make dollars, it don't make sense" 

Transform Your Marketing

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