Dropping registration barriers, such as data capture forms, can triple the number of people who download your content. If the content is good, they will pass it onto collegues so you could potentially educate 50% more prospects. If 48 more people are educated, how many more interested leads do you think you could get?
A tip to getting data capture from a nurtured lead: Give them the registration free content and tell them if they want more white papers / case studies / best practice guides visit your website landing page. If you ask for their data at this stage, they'll be more than happy to give it!
