A summary of digital segmentation variables and a short case study:
www.clickz.com/experts/crm/analyze_data/article.php/3351231
By Jason Burby, The ClickZ Network, May 11, 2004
Monday, 27 August 2007
Wednesday, 8 August 2007
Definition of CRM
An interesting definition of CRM:
'A system that functions as a clearinghouse of data from various sources of customer information.'
'CRM is about better serving the customer through a more efficient use of databases not about new ways to contact the customer or use digital channels.'
Source: CRM: Behind the buzz, written by Brian Strachman (2001)
'A system that functions as a clearinghouse of data from various sources of customer information.'
'CRM is about better serving the customer through a more efficient use of databases not about new ways to contact the customer or use digital channels.'
Source: CRM: Behind the buzz, written by Brian Strachman (2001)
Setting up a blog
Having decided to set up my first blog to write about Digital Marketing, I asked the techie's 'how do I do it' only to be told "blogging is so old news, why not set up a forum on FaceBook". In digital marketing, I sometimes find people are so eager to move onto the next new trend they forget to look for the best solution to fit the purpose and in this case it's a blog!
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